Tagged: SME

9ja Biz Spotlight: Engineer Turned Pepper Seller – Kasope Ladipo-Ajai, Co-founder Omoalata.

Omoalata – A Nigerian Packaged Food Business Meet Kasope Ladipo-Ajai, a computer engineering graduate, and former IT expert. Kasope, ventured into entrepreneurship because she had the urge to do something more meaningful than the traditional 9-to-5 job. She eventually founded OmoAlata (McPeppers), a Nigerian food service. A brand focused on the...

What Is Marketing Strategy? It May Not Be What You Thought It Was.

Everyone knows the importance of marketing their business. And so they try to come up with a “Marketing Strategy” to do so. But the big question is, what is marketing strategy? Marketing consultant, Kimberly Palmer, gives a detailed breakdown of what a marketing strategy is, and what it isn’t.  ...